Heading Tags for SEO
I have been doing a series of videos on the Google Search Engine Optimization Guide and one of the sections is about Heading tags.
What is a Heading Tag?
A heading tag is a text designation that is defined by the <h1,h2,h3,h4,h5,h6> value in the html code structure of a page.
For the search engines, the chosen header tag tells the crawler what the relative importance of that information is.
A title will have the h1 designation, while a sub title may have a h2 and a paragraph title a h3 and so on.
The point here is to let the search engine crawler know what the relative importance of the different text is and to follow a logic in the structure of the content that makes sense.
In the best practices, Google wants you to imagine you are writing an outline. It wants you to help the reader follow your logic and structure of your information. It also does not want to see heading tags used where plain text and bolding are more appropriate.
It also wants you to use heading tags sparingly to keep things clear and understandable to the reader. It does not want you to put all of the text in a heading tag or using it as a styling tool.
It only wants it used to present the structure of the written content.
Check out the video below to see how this works.
That’s it. I hope this is helpful. Stay with it, stay well.
May your travels be prosperous.