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Affiliate Marketing for Beginners – Writing a Paragraph.

Article Writing – How To Write a Paragraph

Introduction

I have been getting a lot of daily emails and they have been fun to read but in some cases they are hard to follow because the content doesnít always flow logically.

That is when I started to look at the content structure and noticed that some paragraphs needed some work.

That is what brings us to the whole idea of writing a paragraph.

William Strunk and his student EB White had some thoughts on this very subject so let us see what we can glean from them.

How to Write A Paragraph  A Unit of Composition

According to our illustrious gentlemen you need to make the paragraph the main component of article content.  It can vary in length from a single sentence to a multi sentence dissertation.  It all depends on what your intent is when writing your article.

Whatever the length, your paragraph should drive a central idea you are presenting.

If your idea is pretty straightforward like a short product review or a call to action, you could get by with just one paragraph.  But in most cases, you are going to need to break down your main idea into a subset of other ideas.  That is going to call for new paragraphs to follow the introductory paragraph of your article.

Paragraph Length

As a rule, single sentences should not be written or printed as paragraphs according to Mr. Strunk and Mr. White.  There are exceptions. For example, when you are transitioning between two related ideas in your article, then writing a paragraph as a single sentence bridging these ideas makes sense.

As a rule, however, you will want to start a paragraph with a reference to the subject matter that precedes it, or with wording that clearly transitions to the subset you are going to develop in the new paragraph.  The flow from one paragraph to another should make sense and advance your message in the mind of the reader.  That usually calls for a multi sentence paragraph.

White space

Shorter is better.  White space breaks up the visual composition and makes it easier to read.  It also sets a visual tone that is sensitive to the reader experience.  You want to make your reader comfortable. So give them something that will make their time with you informative and enjoyable.

How Many Paragraphs

The number of paragraphs depends on the purpose of your article and the progression of ideas.  When you have run out of listed features and benefits in a review, then it is time to draw your conclusion and end the piece.  You might do it in three, five, seven paragraphs. It all depends on your main idea selection and the number of corroborating points you wish to make.

Some internet marketing sales letters go out to fifteen or twenty pages of copy.  You have to be a very good copywriter and know how to write an engaging paragraph to expect anyone to read a sales letter of that length.

Conclusion

Moderation and a sense of order should be the main considerations in writing a paragraph in a proper sequential order according to Mr. Strunk and Mr. White.

Shorter is better, some white space, smooth idea progression from paragraph to paragraph; fit all this into your article marketing and things will start happening.

There you have it! Knowing how to  write a paragraph with good structure will help you better communicate with your readership and will have a direct impact on your business.  Writing paragraphs that work together will have your customers following your great copy. When that happens your sales are bound to follow.

May Your Travels Be Prosperous.

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Affiliate Marketing for Beginners – How to Write Simply and Clearly

AffilaiteStartingLine recommendsHow to Write

Article Writing with Simplicity and Clarity

Article Writing: Start One Sentence at a Time

Writing for some is a great source of anxiety. For the most part it really has nothing to do with the actual act of putting words to paper, though that is often how it is expressed.

It really has more to do with trying to figure out what to write about.  For many the metaphor is sitting there alone on the rock overlooking that overwhelming vista of the canyons and valleys below.  What to make of it all?  Where do you go from your perch?  VertigoÖlet me find my way back to low secure ground.

Well maybe the thing to do is pick one point of contact.  A house on the hillside below or a flower laden pasture may do just fine.  Then get up and find the path that gets you there, one step at a time.

The same holds true for writing your article.  Look at your idea, business concept; find your audience through careful observation or research; feel what they feel, know what they are looking for and then start communicating one sentence at a time.

How to Write a Simple Sentence

Your first sentence, usually your headline is the most important.  Why you ask?  Because it has to have all the right attributes of good communication.  A clear subject (usually your reader), a verb (action that relates to the reader) and an object (usually the problem or solution that defines your reader).

That sentence is simple.  It has no qualifiers to muddy the idea flow.  It is natural in tone.  It uses words easy to understand; no fancy spelling or need to explain anything. The reader knows instantly what the message means to him/her and what is expected.  The message is clear.


How to Communicate with Clarity

In the words of Professor Strunk, ìclarity is not a prize in writing, nor is it always the principal mark of good style. But since writing is communication, clarity can only be a virtue.î

In other words, if you want to get cute or metaphorical, be clear about it.  When your sentences start running long, you may want to take a break, take a look, and start over.

Getting lost in the fog of a long winded pitch means you have lost your focus and your audience.  Go back and read your words aloud.  See how they sound and see how they feel.  Then re-chart your course and start writing again.

It is not easy to be clear and simple.  It took the artist Picasso about forty years to get his depiction of a bull down to three lines on a canvass.  It can take more than a few re-writes to craft your message with as few words as possible.

Conclusion

The great achievement of learning how to write simple and clear messages is that you will be in perfect communication with your audience.  That means you will understand who they are, what they are thinking, why they are thinking what they are thinking and what they will do to act on your message.

And is not that what your goal is in the first place; to connect with your intended audience and establish a relationship?

So do your thinking up front and build your message one sentence at a time; remember, simple and clearly focused.

May Your Travels Be Prosperous.

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