Affiliate Marketing for Beginners
How to Ad Free eCourses to Your Affiliate Marketing Program
Your primary goal as an affiliate marketer is to give your visitors and customers the greatest value possible. You want customer loyalty not customer service to be the driving force behind your business. One way to do this is to offer giveaways. More specifically, you want to offer information that can help them solve a problem or get them where they want to go. An eCourse is a great way to do just that for your customers and prospects.
A great thing about an eCourse is that it is something you build over a period of time. For example, you can offer a 3, 5, 7 day course on dog training, or whatever your product or service area might be. This information would be emailed over the period of time on a daily basis and give your customers just enough information to satisfy their need with just enough left out to have them wanting more. On the footer of your eCourse you would include your signature line with a link to your Blog or Web site. That is where you would have products and services to offer and create an income stream for your internet marketing program.
One very good benefit to offering an eCourse is that you will build a mailing list. The best way to do this is to have a sign up form on your eCourse Offer Page on the Web on which your prospects enter their name and email address. When they sign up, you can follow up with an email that has them confirm their sign up. This is called an opt-in system. It accomplishes two things. It confirms that the emails being entered are valid emails so you have a solid reliable name to add to your list. And secondly, it avoids any indication that you are spamming because the prospect has confirmed the request for information. Spamming can get you into lots of trouble so double opt in is a great way to go.
Where Can You Find An eCourse?
One source of eCourse material is the merchant with whom you sign up as an affiliate. Very often that merchant will offer eCourse information to his or her affiliates. If that isn’t the case then you can do your own research and put information together yourself. What is important is that you want to offer information related to the product or service you are selling. You don’t want the course to be a pitch for a specific product. People don’t want to be sold. They want to make their own decision to buy. Your job is to motivate them to buy and to buy from you.
If you were to offer a course on how to write an article marketing campaign, you could start out by telling them how to do the initial research. What are the best resources on where to find information? You could tell them how to get the information and in what form to extract it for later use. A third lesson would show how to create an outline for each lesson. Another would demonstrate how to start the writing of introductory headers and a subsequent email would show how to write the content. The sixth installment would cover copywriting and disclaimer information and the final installment would cover distribution.
As mentioned earlier, all throughout the eCourse you will include your signature with a link to your Web site or Blog. A typical signature might sound like –“For more information and Tips visit http://Affiliatestartingline.com.
With the course distributed through your autoresponder service, you will be able to follow up with you weekly newsletter and any offerings you come up with over time. By then you will have a list of dedicated customers who will be willing to listen to what you have to offer. Remember to keep a good balance between free solid advice and the marketing of products and services. Your goal is customer loyalty. That is the best way to long term success with your internet marketing program.
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