YouTube Marketing

Understanding Channel vs Homepage

For some YouTube is a resource for kids to place funny videos.  For the Internet marketer, YouTube is the second most used search engine after Google search.  YouTube is serious business and the sooner you know how to use it, the sooner you can make a profit or two.

The first thing you need to do is set up a google email account in order to sign up with YouTube.  It’s free and easy to do.  You need a Google account login to do a lot of things with Google related products, so you might as well set one up.

The second thing is to create a YouTube account. That’s easy also.  Username, postal code, location, gender, email opt in and you are off and running with a YouTube account.

The first basic thing to understand is the difference between your YouTube Channel and your YouTube Homepage.

YouTube Channel

YouTube Channel

As you build out your YouTube account with content, either videos you favorite or download from the web or videos you create yourself, you are going to display them to the viewing public through your Channel.

Your Channel is going to have a look and feel you have selected from the library of themes and settings in your account.  Or it will look like a theme you will have designed for you.

Think of your Channel as your YouTube website.

YouTube Homepage

YouTube Homepage

Your YouTube homepage, on the other hand, is your back office display that you configure in your account. It shows a variety of content selections from favorites to whats trending and hot.  Think of your Homepage as your personal YouTube display for research and analysis.  It shows you what is moving and what people are looking for on YouTube.  It serves the same purpose as Google Trends or Google insights if you know how to use it properly.  It can bring you a wealth of information about the marketplace and your market.

You use the Homepage area to develop ideas for content and products.  So get to know it well.

Conclusion

When you first set up a YouTube account the distinction between a Channel and a Homepage is not always clear.

I hope this article helps you understand the difference between the two.  If you want to see the difference, check out my video.

Stay with it, stay well and May Your Travels Be Prosperous.

About Claude Pelanne

Claude Pelanne is an internet marketer and consultant who comes out of television broadcast. He works with start ups and small business to optimize their online business.