YouTubeTips:YouTube Browse and How To Use It
Learn YouTube For Marketing
If you want to use YouTube for marketing, then the YouTube Browse tab in the main menu bar is something you should look at.
I have a series of marketing videos with plenty of YouTube tips on my YouTube Channel, ClaudePelanne.
Don’t forget to use the search box in the upper right of the channel, type in YouTube Marketing and you’ll see the videos appear.
The video above this post will take you through the Browse function in YouTube.
It’s great because it allows you to drill down in the category of your selection.
You can choose between videos, music, movies, trailers, and live streaming shows.
Just take you pick and then on the landing page hit the category button and start searching.
When you get to the first page after your subcategory selection, look for a more info link and click it.
This will take you down to more subcategories in your area. In my video we chose Sports and found videos on sports I would never have guessed would have anything on YouTube.
When you get to the subcategory you want click it and see how many videos appear.
Go through any or all and make sure you click the “more info” on the description box to see what keywords and tags are being used. They can give you ideas for what you can use when you broaden you reach in your niche research.
YouTube Browse Marketing Conclusion
The Browse function can be used as a marketing research and niche research tool to give ideas about material to cover and keywords to select as you develop your own website or your own product to sell.
So take a look at my video and make sure you give it a “like” or a “+One”, that would be greatly appreciated.
That’s it. Stay with it, stay well and talk soon.
Oh. Just had a transcript done of the video. So you can read that if you prefer.
Hey, Claude Pelanne here, Affiliate Starting Line. Welcome. This is going to be a video, an update really, on the YouTube channel of the browse function. In the old YouTube display, channel view, channel design to be more specific, there you used to get most viewed and most subscribed and that sort of thing. But it’s changed now, so let’s take a look.
So, you get to the YouTube browse function by coming up here. I’m not signed in so this is my YouTube home page straight up. And then, see the browse function here up on the menu. So, you click it. So, this is going to take you to the browse screen. Now, the browse screen, the reason I’m doing this is somebody asked me a question as to how they could track their YouTube videos on YouTube and how the browse function would help them do that. It really doesn’t.
If you want to track yourself on YouTube, just come up here and let’s say Google–I do it this way. I type in the keyword of a video that I’ve done, Google calendar browse. I just did a whole series on Google calendar, and I hit search. Then, I come looking here. Here’s the search results and here I can see these are paid results right up at the top and in position number one on the organic search is Google calendar browse, interesting calendars and guess what? That’s my video right there. So, it’s been up for a couple weeks but it’s hit number one. If somebody wants to know how to use the browse function in Google calendar, I’ve got the number one video right there and right now I’ve got 27 views. Not bad. It’s not Ray William Johnson, but it’s not bad.
So, the browse function has two areas you want to pay attention to. There’s the nav bar up here that show’s you video–it defaults to videos. But you have music, movies, shows, trailers, live, sports, education and news. And then under videos, you’ve got all these categories. Now, in the most case today, most viewed today, these are the videos that are the most viewed, obviously, over the last 24 hours. This one’s been up for two days, already has four million views. Two days, three million views. Two days, 3.8 million, 3.7 million. These are highly, highly viewed videos. Very popular.
So, you can browse these and see what people are looking–here’s an iPhone. So if you’re researching iPhone, maybe you want to sell accessories to iPhone, man, this tells you right here that there’s an enormous interest in the iPhone. 3.8 million views in two days for this offer for iPhone accessories.
And then, down below it has recommended videos based on my viewing habits. And then, auto vehicles, comedy, entertainment, film animation, gaming, how-to, non-profits, people in blogs and so on. All the categories, Adele, music. Big Time Rush. So, iPhone right there. Look at that. So, this tells you right off the bat what’s going on in terms of videos. And then, you can go down, depending on where your niche is if you’re marketing, and check out these different categories to see what you can find out about your niche.
Now, if I click music, it’s going to browse in music. Now here, you can select your genres of music. So, if I’m into R&B, I click R&B and I’m going to get results for R&B. And, if I go back to all, it’ll give me what I started off with. And I really don’t want to do that. Sorry about that.
Movies, same thing with movies. You can look at all the new releases, all the types of different movies there are. And you can always come down here to categories and select the category of movies you’re looking for. Television shows, same thing. Look at your category. Look at the number of categories you can drill down on in this. And so on. And then, you can always scroll down and take a look and see what they’re selecting, top episodes of different shows. You’ve got an enormous amount of information here.
Trailers, this is movie trailers. Live shows, these are always fun because they’re always scrolling live. Again, these are live events. Check these out. You’ll find some interesting live events across a number of different categories. They’re from all over the world. And then, this is pushing live events coming up.
So, if you’re really doing some research and marketing, if you’re into sports, there you go. And you can drill down to all the different sports right here. And then, there are more sports. Look at all these sports you can drill down to. So, free running, enduro, basketball, auto racing, cross-country cycling, sailing. I mean, there’s a wealth of stuff you can browse for.
Education. School break, you’re right. There it is, in the middle of a school break. So, in education. Let’s go back. SomehowI, it blew out of browse. Let’s go back here, go to education. Now, you’ve got all the education categories: primary and secondary, lifelong learning, university. That sets what these three information screens are here. You can scroll through these information screens to see what they have to offer.
And you can go down here on the verticals and take a look at the different categories that’s offered: science, engineering, math, business, lifelong learning. And the different–Khan Academy is fantastic. It’s really got everything you really want to know in there. My kids use it and I use it. Lifelong learning, so you’ve got Google. This is really a fantastic resource.
And then, for newshounds, you’ve got all the news here. Top news, local news from my community and so on. So, this is very interesting, the way it’s set up. So, even though it starts and defaults on videos, when you use browse you really want to come down and navigate through all of these different headers in the nav here, in the nav bar. And you’ll find you can drill down and learn about your niche, and you may be able to find some interesting videos about your niche that you can embed. And if not, they’ll give you ideas to market for yourself.
So, that’s it. YouTube browse in the new channel design. Very useful tool. I hope this video has been helpful. This is Claude Pelanne of Affiliate Starting Line. Stay with it, stay well. And don’t forget to like it, tweet it, and comment on it. And that’s it. So, have a great day. Talk soon.